“According to Mr.Dej Bulsuk ,President of McThai Co.,Ltd.,McDonald's business strategies that attempt for the goal of "To Be the Best " have been successfully implemented. "In the area of Quality, we have been working closely with our key suppliers to continuously upraise the world-class McDonald's standards while adding menu up to date that satisfy Thais' palate. Such a strong partnership has enabled us to respond quickly and effectively to consumers' need/demand as well as to the ever-changing, competitive market. Our success and growth is the result of such strong cooperative”, said Mr.Dej.”
From this information shows that the important successful factor of McDonald's product is “think global act local". It means that McDonald's business operation is global, but the marketing action is adapted in each local because the main heart of McDonald’s is responding the customer's satisfaction and need. Actually, McDonald's always adapts menus to match with that cultural local though taste, design. For example, there is Samurai Pork Burger in Thailand but there isn’t this menu in America because of cultural factor.
From this, the main key success of McDonald’s is the slogan “Think Global Act Local in Thailand and all restaurant chains around the world, and it also is the strength point of McDonald’s.
Today's era, Every company must need a marketing to their product. With out marketing or advertising we can not promote our product as well as business. McDonald's product is world's best fast foods product.
ReplyDeletepromotional stubby holder