The origin unique selling of McDonald’s brand is speedy that more facilities by drive-through service and dessert kiosk. However, there is more unique selling point in the recent time. Delivery service and fun place to eat are also unique selling points of McDonald’s.
Now, McDonald’s extend new product line that is McCafe. It is the excellent in-line counter at McDonald’s restaurant and as a coffee outlet that serve premium coffee especially espresso coffee. The unique selling point of McCafe is the new experiences for coming at McCafe by offering free Wi-Fi internet ,and all day service .
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