Branding strategy

McDonald’s is the largest fast food that is very popular brand around the word. Exactly, there are many key successful factors in successful branding strategy of McDonald’s brand.

1. McDonald’s is the leader in strong branding strategy. Therefore, McDonald’s always has new marketing strategy which is harmony with world situation such as global warming, so McDonald’s is a partner with EDF or Environment Defense Fund to save the environment by creating new packaging that can save the environment. This is the strength point of in positive brand in the customer’s view.

2. McDonald’s always develop their strategy quickly to conform to the customer’s trend.

3. Exactly, McDonald’s concentrate the customer’s satisfaction by adapting the menu to appropriate with each the cultural local harmoniously.

4. McDonald’s change the marketing strategy by using the Brand Journalism, so it means telling the story or position in various viewpoints. Therefore, there are 3 good brand Journalisms that is:

- Surprise is building the extremely wonder and interesting brand.
- Delight is customer’s satisfaction for the Brand.
- Unique is the unique of McDonald’s, there are many McDonald’s unique that the bulk of people around the world are satisfied such as Big Mac, French fire, golden arches, Ronald McDonald, Happy meals. Actually, these are McDonald’s unique.

5. McDonald use Tie-in or co-promotion with the product from Walt Disney to attract the children group.

6. McDonald’s build the brand cooperate identity that the yellow is the same tone around the world.

7. McDonald’s change the brand image from children brand into adult brand because the customer become teenager or adult, so the McDonald always change brand image to save the customer loyalty.

8. Forever young is the attitude that McDonald’s believe Ronald is the creator of the happiness.

9. McDonald’s build good image in the customers’ mind concisely, and it also make the fast food is accepted from the customer. From the survey found that the McDonald’s logo is the logo that is memorized mostly.

10. Speedy service because the first objective of McDonald is responding the customer who has less time. Thus, Time is importance of McDonald’s service.

11. Cleanliness of product and the climate inside the restaurant is the main heart that the customer’s McDonald’s can touch when they come to McDonald’s restaurant.