McDonald's Logo

Golden Arches in McDonald’s logo represent style, significance and a strong corporate identity. It was created by Jim Schindler in 1962, and the idea was introduced by Dick and Mac McDonald as arch shaped signs on the sides of their, then ‘walk-up hamburger stand’. From an angle, those arches looked like the letter “M” and thus, were incorporated in the McDonalds logo as a combine of the two golden arches together. The “McDonald’s” name was later added to the McDonalds logo in 1968. While the physical arches were dropped out from all the restaurants’ building design, The Golden Arches have ensured in the McDonald’s trademark, and have branded the company

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